Email: sold@katiekertesz.com
Mobile: (519) 721-1600
Phone: (519) 740-3690
Twin City Realty Inc., Brokerage,
1400 Bishop Street,
Cambridge, N1R 6W8
Pricing your home correctly isn’t about guessing, hoping, or choosing the highest number on the table.
It’s about understanding how buyers think, how the Paris, Cambridge, Kitchener, Waterloo, etc market behaves, and how to position your home so it attracts serious interest — not hesitation.
The right price creates momentum.
The wrong price creates doubt.
One of the most common mistakes I see is overpricing “just to see what happens.”
While it sounds harmless, in reality:
Buyers notice new listings immediately
The first 1–2 weeks generate the most attention
Homes that sit too long often require price reductions
Price reductions can signal “something is wrong” to buyers
In many cases, overpricing doesn’t protect your value — it quietly erodes it.
Today’s buyers are well-informed.
They’ve already:
Seen recent sales
Compared active listings
Watched homes sit or sell
When a home is priced above what the market supports, buyers don’t “negotiate it down” — they often skip it entirely.
My job is to help you price your home in a way that:
Aligns with buyer expectations
Highlights your home’s strengths
Encourages showings and offers early
Pricing is not a formula — it’s a strategy.
I look at:
Recent comparable sales in Paris / Waterloo region
Current competition (homes buyers are choosing between)
Market momentum and demand
Your home’s condition, layout, and location
Buyer psychology and timing
Together, we choose a price that is defensible, realistic, and strategic — not one that requires explanations later.
The moment your home hits the market is when interest is highest.
That’s why my pricing strategy focuses on:
Creating urgency early
Encouraging multiple showings
Positioning your home as a strong option — not an outlier
When buyers feel a home is priced correctly, they act faster and negotiate less aggressively.
Even with the best preparation, the market gives feedback.
If we’re not seeing the activity we expected, I’ll:
Review showing feedback with you
Reassess current competition
Recommend clear, timely adjustments if needed
The key is responding early and strategically, not reactively.
You’ll never be left guessing or wondering what to do next.
Sometimes the right price isn’t the number a seller hoped for.
My responsibility is to:
Tell you the truth about what the market supports
Help you understand your options
Protect you from decisions that could cost you time and money
You’ll always get honest guidance — delivered calmly and respectfully — so you can make informed choices with confidence.
The goal is not just to sell your home.
It’s to sell it well.
That means:
At the right price
In the right time frame
With the least amount of stress
A thoughtful pricing strategy makes all the difference.
If you’re thinking about selling, now or in the future, the first step is understanding how your home fits into today’s Paris or Waterloo market.
I offer a no-pressure pricing consultation where we’ll review:
Current market conditions
Comparable sales
A realistic pricing range
The smartest next step for you
Email: sold@katiekertesz.com
Mobile: (519) 721-1600
Phone: (519) 740-3690
1400 Bishop Street,
Cambridge, N1R 6W8